Our SEO Experts will Fully Analyze your Website
How did you design your website? Did you choose a layout that you thought customers would find attractive, or did you design your website in a manner that you believed would allow your site to rank well on Google? At Datamind, our Malaysia SEO specialists have seen just about every type of website available from websites owned and operated by well-funded multi-million dollar corporations to new websites designed by small startup companies, but regardless of the type of business you own, the size of your existing website, or the amount of traffic that visits your website on daily basis, the SEO experts and web design Malaysia at Datamind begin each campaign by conducting a thorough analysis of your company’s website based on SEO factors disseminated by the top SEO company in the world: Google!
Google currently commands 81% of the search engine market share worldwide, which means that 8 out every 10 search engine users choose Google to conduct their searches online, and this search engine giant uses hundred of website ranking factors to judge the quality of the websites that appear in Google’s search results. In fact, Google owns and operates 7,000 websites, and roughly 200 changes are made to these websites per day. Although these websites are used to sell products, they are also used to gather SEO-related information. Every factor that is analyzed by our Miami SEO team at OTM is based on information disseminated by Google. So, when our SEO specialists evaluate your website, they are analyzing four categories of factors that Google has stated impact your website’s organic search rankings. According to Google, in order for a website to rank well in Google’s search results, it needs to be:
Every SEO factor used to judge a website’s quality is designed to benefit the user. So, when the Miami SEO specialists at OTM are analyzing a website, they do so from a user’s perspective. The first element is always an analysis of the layout of your website. Google tracks the amount of time each user spends on your website overall, how much time the user spends on each web page, and the amount of times a user presses the back button.
In other words, you website needs to structured for user-navigability. Each person that visits your website should be able to find the information they are looking for easily and quickly. Ease of navigation allows user to find the information that they’re looking for, and as a result, compels them to stay on your website longer, engaging with your website’s content by reading the content, watching videos, posting about your website on social media, etc.
Engaging content also consists of various forms of media that capture the user’s attention while incorporating effective SEO techniques. Does every web page follow a logical structure that communicates a unique message? How do your images, videos, or infographics tie into and relate to the content of each web page? Does each web page have proper headers, meta descriptions, and title tags that incorporate selected keywords? These are just a few of the questions that our SEO specialists will use to judge how SEO-friendly your website and its content are already, because these factors can and do have an impact on how users interact with your website and on how search engines rank and read your website’s content.
Have you ever visited a website that either didn’t load at all or took a really long time to load? If so, you probably got frustrated and left the website. This is a common scenario, and it can have a serious impact on a website’s search engine rankings. When a user visits a page on your website and leaves, this is known as a bounce, and Google tracks the amount of bounces your website experiences. This metric is known as a bounce rate, and a high bounce rate can have a negative impact on your website’s SEO ranking. Normally, high bounce rates are symptom of unreliable websites that either don’t load correctly or load slowly.
Improperly formatted images, too much content on a web page, or an overabundance of ads can all cause loading problems. Moreover, each link within your website needs to be active. Google’s crawlers can tell when a link leads to an inactive web page, and broken or inactive links not only detract from the overall user experience, but are also considered to be indicators of a poor quality website.
Google does use website security as an SEO factor, and Google recommends that you protect website users by utilizing an HTTPS (Hypertext Transfer Protocol Secure) communication protocol to encrypt the data exchanged between your website and its users. This is a major reliability factor that Google uses to judge the quality of a website from an SEO perspective. Thus, our Miami SEO specialists will evaluate your website’s existing content to ensure that it is secure and reliable. The SEO team at OTM analyzes the format of each image on your website, how secure your website is, whether or not your web pages contain inactive or broken links, and the overall code and structure of your website to determine how reliable it is. The goal is for your website to load as quickly and efficiently as possible regardless of slow internet connections or network interruptions.
The message your website conveys should be consistent across all marketing channels. Meaning, your website’s content should be accessible from every type of device and through every digital channel available. This includes local listings such as Google My Business and online directories as well as other digital channels such as social media. A user should never be limited or restricted in how they gain access to your website or content. As such, our Malaysia SEO specialists will analyze your website’s entire online footprint including whether or not your website is optimized for local listings, whether or not users have the ability to access your company’s social media profiles and post to their own social media profiles from your website, and the number of online channels your website uses to give users access to your content from any desktop or mobile device.
Websites that attain a first-page ranking on Google usually load as quickly as possible. How quickly? Most highly ranked websites load their web pages in under three seconds, especially on mobile devices. In fact, this SEO factor is so important that Google actually created an online tool, page speed insights, for website owners to determine how fast their website’s pages load. Moreover, your website needs to accommodate both mobile and desktop users by using responsive website design techniques. Our SEO MALAYSIA specialists at Datamind analyze how quickly your website loads for both mobile and desktop users, and our team uses the information gained from our analysis to make recommendations on how we can improve elements of your website to make it load as fast as possible.